Beneath The Skin

Australian beauty industry legends

Skincare based on clean beauty

The exposure to environmental pollutants has seen awareness grow about sensitive skin types that are more prone to allergic reactions. Skincare focused on improving the condition of skin with a gentle approach but without compromising results is on the rise. 

Skin Virtue is a newly launched non-comedogenic, anti-irritating, anti-allergen as well as anti-ageing skincare brand specifically formulated for sensitive skin types and Australian conditions.

New ingredients that provide alternatives to more intense and aggressive formulations.

This will mean there are options for all skin types. 

Such alternatives include bakuchiol, a plant-derived ingredient that has very similar anti-ageing results to retinol (a vitamin A derivative) without the potential irritation. This makes it ideal for those with extremely sensitive skin who cannot tolerate vitamin A. 

Customised skincare and treatment programs.

Skincare and professional treatments specifically tailored for an individual’s skin will take on a more diagnostic approach. That is, in terms of assessing skin and recommending personalised treatment programs to achieve the optimum outcome for the individual.

Ethical skincare with a sustainability focus will continue to gain traction

Consumers are wanting brands that deliver results while executing social and environmental responsibility in their approach. 

Medik8 is a sustainable brand that is cruelty free, with 100 percent vegan formulations, and is mindfully reducing their environmental footprint at every opportunity. This includes using recycled plastic and glass and FSC-certified recycled card in their cartons and packaging – all without compromising product quality and results.

Skincare will continue to trend towards research-backed and science-based ingredient innovations

CALECIM® Professional pairs a decade of research into stem cell technology and has produced a range that contains high concentrations of ethically derived Red Deer umbilical cord lining stem cell proteins, proving to be a game-changer in post-procedure care and skin regeneration and rejuvenation.

Device technology will continue to become more innovative

We will see more versatile devices that can treat multiple indications – extremely functional for a clinic while producing good outcomes for patients. 

We see a huge growth area in 2021 in the development of dermal filler delivery devices that are needle- and pain-free and capable of producing the same volume enhancement results as hyaluronic acid injectable dermal fillers. 

The HyaPenPro™ by Louise Walsh International, is a hyaluronic acid filler delivery device enabling the precise penetration of pharmaceutical grade sculpting and enhancement products into the skin – all without a needle. 

It is the only device of its kind approved by Australia’s Therapeutic Goods Administration (TGA) and the only US Food and Drug Administration (FDA)-registered device.

About the author 

Catherine Biedermann is the Managing Director of Advanced Cosmeceuticals, distributors in Australia since 2006 of premium cosmeceutical skincare brands and cosmetic medical device technology, such as lasers.


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